Tradition, solidity and love for 5 generations
The roots of Forato spa are buried in the Asolo hills where our grandfather Benvenuto and his sons Florio, Gildo, Vittorio and Riccardo seeded the first pear, cherry and apple trees. Treviso, Paese, Feltre and Belluno were the cities where the business spread and established itself.
Reference point for the Treviso fruit and vegetable market
Thanks to the opportunities offered by the Italian colonies in Somalia and Ethiopia, the company of the founder Benvenuto grew significantly after the 1950s. In 1967 Forato became one of the largest trading points in the Treviso fruit and vegetable market; Floriano and Florio, grandsons of the founder, were an integral part of this success.
We pay attention to our customers’ requests
The expansion of the company starts from Asolo and is emphasised by the new strategic centres which facilitate widespread distribution throughout the region as well as outside Italy.
Other company offices are located in:
- Feltre for wholesale and retail;
- Country sorting centre with cold rooms and goods storage;
- Belluno, a strategic area for wholesale.
Leadership and internationalisation
Today the reins of the family business are in the hands of Ermenegildo and Ildebrando who, thanks to the solid foundations laid by the brothers Floriano and Enrico and the help of their nephews Federica, Riccardo and Fabrizio, work with companies all over the world. Forato spa and its solid family tradition combined with high-quality products reaches Spain, Holland, Germany, France and Argentina, becoming a central part of the import/export of fruit and vegetables.
Daily freshness for the entire supply chain
Fruits and vegetables are chosen and selected with care, thanks to the careful eye of those who have worked in this sector for a lifetime and do it with passion and energy. From the Treviso fruit and vegetable market, the products arrive at other locations, to be delivered to large-scale distribution, such as hotels, restaurants and other facilities in the Horeca sector. Even private individuals are guaranteed high-quality and fresh raw materials in the Asolo and Feltre stores.
